Beef jerky is making a major comeback. This food item is moving from a gas station snack to a gourmet treat loved by many. Accordingly, this growing trend presents a golden opportunity for entrepreneurs to dive into a thriving market. Thus, if you’re thinking about starting your own beef jerky brand or just want to improve your packaging, you’re in the right place. Get ready to learn how to pack your beef jerky properly and grab maximum sales!
Beef Jerky’s Growing Popularity and Market Demand
Beef jerky is no longer just a road trip snack. Instead, it’s now a popular choice for those looking for a protein-packed, convenient bite. This boom is driven by the rise in health-conscious eating and outdoor adventures. Plus, we all still have the craving for long-lasting snacks. As more people seek out tasty and convenient options, there’s a huge opportunity for you to jump in.
Know the Various Types Of Beef Jerky and Who They’re for
Whether you’re a startup or aiming for the premium market, running a beef jerky business requires you to understand its various types.
So, beef jerky comes in various styles, each appealing to different tastes:
- Traditional Beef Jerky: Perfect for those who love the classic, savory taste
- Flavored Beef Jerky: Think teriyaki, barbecue, and more for adventurous eaters
- Organic Beef Jerky: Made from grass-fed beef with no hormones, it is ideal for health-conscious and eco-friendly consumers
- Spicy Beef Jerky: From mild to blazing hot, it is perfect for those who love a spicy kick
Why Custom Beef Jerky Packaging Matters?
As a business, you know that custom packaging isn’t just about holding your product. More than that, it’s about showcasing your brand and making a memorable impression. Accordingly, choosing the right packaging depends on your jerky type.
For example, traditional jerky might benefit from a rustic look. On the other hand, organic jerky could use eco-friendly materials. Meanwhile, spicy jerky could feature bold designs to highlight its heat. Above all, custom packaging can help to preserve the shelf-life of beef jerky.
But how long does beef jerky last once it is opened?
In brief, beef jerky needs to be refrigerated if you’re not planning to eat it all at once. Hence, using a fridge to store it may be a good idea, especially to preserve jerky that has higher moisture levels.
How to Preserve Homemade Beef Jerky?
Generally speaking, homemade jerky will generally last for around 1 to 2 months. This, of course, if you keep it in the refrigerator. Better yet, in the freezer, your homemade jerky can last as long as a year at 0 F or below.
Here’s the good news: by packing and storing beef jerky properly, your beef jerky can last from six months to two years.
Why Should You Consider Vacuum Seal Bags?
So far, the best way to ensure that your jerky will remain good for years to come is vacuum sealing it and then freezing it.
How do they work? How long will jerky last if vacuum-sealed?
Well, vacuum seal bags remove air from the package before sealing. This helps extend the shelf life of your beef jerky. Even better, these bags are great for preventing spoilage and keeping bacteria at bay.
Most importantly, vacuum seal bags are also a cost-effective choice for smaller businesses or those just starting out. Yes, if you’re a small-scale producer or a startup, these bags are a practical and affordable option. Plus, they offer solid protection for your jerky and are easy to customize with labels and branding. The best part? You can customize them according to your branding by working with professionals at Instant Custom Boxes!
How About High-Barrier Custom Mylar Bags?
Mylar bags offer top-notch protection against moisture, light, and oxygen. As we know, all those unwanted factors can affect the freshness of your jerky. Customized mylar bags are perfect for premium products and long-term storage. Eventually, they are ideal for keeping your jerky in great shape until it’s time to enjoy it.
What’s more, if your jerky is a premium product, mylar bags can enhance its appeal. The sleek, reflective finish of the bags gives your jerky a high-end look. Eventually, these bags can help you attract consumers looking for something special. As a result, you can grab maximum sales more easily!
Understand the Packaging and Labeling Regulations for Beef Jerky
Some people are still wondering if selling beef jerky online is legal.
Is there a need for FDA approval to sell beef jerky?
Well, confidently speaking, no. You can sell beef jerky without prior permission from the FDA (Food and Drug Administration).
However, you must surely follow the FDA’s rules and regulations. This means that you must comply with food safety, accurate labeling, and conform to FDA regulations in the manufacturing process.
The fact is, the FDA may not personally inspect each batch of beef jerky before it hits store shelves. Yet, they do have a role in making sure the meat is safe to eat.
In other words, when it comes to packaging beef jerky, compliance with regulations isn’t just a formality. Instead, it is essential to ensure your product is safe, appealing, and legally marketable.
Let’s have a look at what your business needs to comply with!
Labeling Requirements
When labeling your beef jerky packaging, you must provide the essential details below!
- Ingredient List
You must display a full list of ingredients in descending order of weight. This helps consumers spot allergens and understand what’s in their snack.
- Nutritional Information
Provide a nutrition facts panel with accurate details on calories, fats, proteins, carbs, vitamins, and minerals.
- Allergen Warnings
Make sure you clearly list any major allergens like peanuts, tree nuts, or dairy. This is essential for consumers with allergies.
- Manufacturer Info
Include your company’s name and address so customers can contact you with any questions.
Handling and Storage Instructions
What should be provided in the handling and storage instructions?
- Proper Storage
Guide consumers on storing jerky, including recommended temperatures. Also, you must mention if it should be kept in a cool, dry place.
- Shelf Life
Indicate the “best by” or “use by” date to ensure the jerky stays at its best quality.
Health Claims
You must be very cautious with health claims. Some states in the US require specific approvals for these statements.
- Organic and Specialty Claim Certifications
For claims like organic or non-GMO, you need to have authorized certifications.
- Verification
Provide certification documentation if needed. Most importantly, ensure your packaging accurately reflects these claims.
You can also explore the USA’s Basic food product labeling and packaging requirements.
Don’t Ignore the Packaging Materials Compliance
Remember to use FDA-compliant, food-safe materials to avoid contaminating the jerky. Also, you should regularly test packaging for safety.
To adhere to the environmental regulations, you should choose recyclable or biodegradable materials.
Focus on Your Packaging Label Design and Clarity
Make sure you use clear fonts and high-contrast text to ensure readability. Most importantly, you must place key information like nutritional facts and allergen warnings prominently.
Regarding design consistency, you should keep a consistent branding style across your packaging.
Another thing you should do is keep accurate records and be prepared for audits. For sure, you need to guarantee that all packaging and labeling you use meet regulatory standards.
In the end, by following these guidelines, your beef jerky will be safe, appealing, and legally compliant. As a result, you can build trust with customers and protect your business at the same time.
Top Selling Strategies for Beef Jerky
Now here’s the most important part: how to sell your beef jerky and grab maximum sales?
Check out the top-selling strategies you can follow below!
Highlight What Makes Your Jerky Special
First of all, you should focus on what sets your beef jerky apart. Whether it’s a unique flavor, organic ingredients, or custom packaging with a logo, make sure these points are clear in your marketing.
Consider Using Multiple Sales Channels
You can expand your reach by selling through various channels. Of course, online sales offer convenience. On the other hand, retail locations get your product in front of more eyes. You can also consider partnerships with specialty stores, gyms, and outdoor retailers to tap into niche markets.
Engage with Your Audience
You should engage with your audience through social media and get customer feedback. The main goal is to build a relationship with your customers. This way, you can encourage loyalty and repeat business. Also, don’t forget to use their insights to improve your products and services.
Offer Samples and Promotions
Running promotions or offering samples of your beef jerky can draw in new customers. You can also participate in events like trade shows and food festivals. These strategies are perfect to promote your jerky and boost brand recognition.
Wrapping Up
No doubt, beef jerky is a growing trend that presents a golden opportunity for entrepreneurs to dive into a thriving market. Accordingly, packaging your beef jerky the right way is essential for standing out and driving maximum sales. Hopefully, the guide we provide above will help you understand better. By combining smart selling strategies and strong customer engagement, you’re well on your way to success in the beef jerky market!
